SPOTLIGHT

colfaxstrong.com

colfaxstrong.com

Business: Colfax Strong Core offerings/services Semi-private training: A key existing offer that’s already performing well and should remain a major focus. Personal training: Also part of the mix and can be promoted alongside other services. Large-group HYROX training: A new program launching to expand reach and attract more members. Community/group fitness classes: Positioned as a lower-barrier entry point for people who may not want a more technical CrossFit-style start.

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