SPOTLIGHT
Goodman Lantern
Goodman Lantern is a B2B content marketing agency that combines strategy, original research, writing, and design to help brands build authority, improve search visibility, and generate demand, including visibility in AI-generated search results. Services span content and marketing strategy, primary research, long-form thought leadership, white papers and case studies, SEO content and audits, graphic design and print-ready artwork, and web design and development. Trusted by 100+ global brands across technology, industrial, and international development sectors.
Published articles
How to Commission Original Research From B2B Agencies
Original research is the cornerstone of high-authority B2B content marketing. According to recent industry data, companies that publish proprietary studies see a 40% increase in inbound leads compared to those relying solely on curated content.
How to Select a Content Marketing Agency: A Strategic Guide
Choosing the right partner for your content strategy is one of the most critical decisions a business can make in 2026.
How to Vet a Content Agency for Regulated Industries
Vetting a content marketing partner for highly regulated sectors like finance, healthcare, or legal services is not a standard procurement task. It is a risk management exercise.