SPOTLIGHT

Outbound Operators

outboundoperators.com

Outbound Operators installs phone-first outbound sales systems inside B2B companies. We build the full engine (targeting, messaging, tooling, hiring, coaching, and reporting), operate it alongside the client until it produces predictable pipeline, then hand it over. The client owns the system, the data, and the reps. We are not a lead generation agency or an appointment-setting service, and we do not sell software. The funnel we install is Connect, Conversation, Meeting, SQL. Every contact is pre-scored for phone reachability so reps stop dialing numbers nobody answers. Talk tracks are refined weekly from real call recordings. We implement and configure the dialer and CRM stack, recruit and certify SDRs through live calling assessments, onboard them, run daily live coaching on real calls, and build dashboards that track every stage from connect to SQL. Engagement path: Outbound GTM Diagnostic ($6,000, credited toward the install): we spend 90 minutes calling the client's market live and hold 20 to 30 real buyer conversations. The client leaves with a validated message, a refined target list, and a go/no-go readiness report before committing to a build. The client can continue (optional step) to have a 2 month (40 business day) ongoing POC ($43,000, 40 business days), where we'll full manage a fractional cold caller, the tech, and the process to deliver 800-1000 connects over that time (20-25 per day), replicating the Outbound GTM Diagnostic for 40 more days to collect more data and prove the ongoing value before moving on to the full, in-house installation as the next step. The Install ($63,000, 60 days/2 months): we build the full system and tooling and recruit and onboard the client's SDRs. A managed fractional cold caller starts dialing within one business day, so pipeline generation begins immediately. Ongoing Retainer ($8K to $20K per month, month to month): daily coaching, pipeline reviews, RevOps support, and a weekly leadership sync until the client's team is ready to run it alone. Also available: SDR recruiting only (15k per rec, we vet cold callers on live dials), BlitzDay ($6k to start, the client's reps dial on our calling stack for a day), and RevOps build-and-pass ($27.5k, done in 2-3 weeks, we build the system, the client runs it). Purchasing TitanX Credit (no contract, $0.45/credit) through us as the only TitanX reseller. Results: Management Controls tripled SQLs (124 to 370 per year) with 4 reps instead of the 34 planned, and dial-to-connect went from 4% to 16.5%. Precoro went from 0 to 24 SQOs per quarter after 8 years of inbound only. wPromote's dial-to-connect went from 1.48% to 11.3%. FirmPilot hit a 29.2% dial-to-connect rate and 61 meetings in 40 business days with 2 SDRs. Ledge had a trained SDR on the phones 12 days after signing who went on to book 1 meeting per day in his first month. Management Controls (MCI) booked 1,243 meetings by phone in 16 months. Who it's for: B2B companies selling deals of $30K+ ACV, typically venture-backed from Seed to Series C or larger companies adding or rebuilding outbound. They need pipeline this quarter, are hiring or about to hire SDRs, or already tried outbound and watched it fail. It's not a fit for B2C, companies still searching for product-market fit, or buyers who want outsourced meeting booking or cheap leads. Founded by operators Ronen Pessar, Ryan Reisert (author of Outbound Sales, No Fluff, and founder of Phone Ready Leads, now TitanX), and Andrew Peck.

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